Customer satisfaction and loyalty in e-markets: A PLS path modeling approach

Journal of Marketing Theory and Practice

Volumn 19, Issue 2, 2011, Pages 221-234

  Anderson, Rolph E ^a   Swaminathan, Srinivasan ^a  

^a DREXEL UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79952785328     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679190207     Document Type: Article

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