At the movies, on the web: An investigation of the effects of entertaining and interactive web content on site and brand evaluations

Journal of Interactive Marketing

Volumn 17, Issue 4, 2003, Pages 38-53

  Raney, Arthur A ^a   Arpan, Laura M ^a   PashuPati, Kartik ^a   Brill, Dale A ^b  

^a FLORIDA STATE UNIVERSITY   (United States)

^b VISIT FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2342507183     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/dir.10064     Document Type: Article

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