Practitioners' perceptions of advertising strategies for digital media

International Journal of Advertising

Volumn 29, Issue 5, 2010, Pages 709-725

  Truong, Yann ^a   McColl, Rod ^a   Kitchen, Philip ^b  

^a RENNES SCHOOL OF BUSINESS   (France)

^b UNIVERSITY OF HULL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 78649976578     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/s0265048710201439     Document Type: Article

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