Antecedents and implications of search engine use as prepurchase information tools

International Journal of Internet Marketing and Advertising

Volumn 5, Issue 1-2, 2009, Pages 17-42

  Ruiz Mafé, Carla ^a   Sanz Blas, Silvia ^a  

^a UNIVERSITY OF VALENCIA   (Spain)

Author keywords

Consumer behaviour; Internet experience; Internet marketing and advertising; Online purchase intention; Search behaviour; Search engines; Shopping motivations

Indexed keywords

EID: 58049154166     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2009.021949     Document Type: Article

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