An empirical study of Web browsing behaviour: Towards an effective Website design

Electronic Commerce Research and Applications

Volumn 5, Issue 4, 2006, Pages 261-271

  Tan, Gek Woo ^a   Wei, Kwok Kee ^b  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Cognitive mapping; User performance; Wayfinding; Website design

Indexed keywords

COGNITIVE SYSTEMS; COMPUTER AIDED DESIGN; ENGINEERING RESEARCH; NETWORK PROTOCOLS; USER INTERFACES; WEBSITES;

USER PERFORMANCE; WAYFINDING; WEBSITE CONTENTS; WEBSITE DESIGNS;

WEB BROWSERS;

EID: 33750375696     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2006.04.007     Document Type: Article

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