Situational appropriateness of beer is influenced by product familiarity

Food Quality and Preference

Volumn 39, Issue , 2015, Pages 16-27

  Giacalone, Davide ^a   Frøst, Michael Bom ^a   Bredie, Wender L P ^a   Pineau, Bénédicte ^b   Hunter, Denise C ^b   Paisley, Amy G ^b   Beresford, Michelle K ^b   Jaeger, Sara R ^b  

^a UNIVERSITY OF COPENHAGEN   (Denmark)

^b THE NEW ZEALAND INSTITUTE FOR PLANT AND FOOD RESEARCH LIMITED   (New Zealand)

Author keywords

Appropriateness; Beer; Consumer research; Context; Familiarity

Indexed keywords

EID: 84904327733     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2014.06.012     Document Type: Article

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