Investigating consumers' representations of beers through a free association task: A comparison between packaging and blind conditions

Food Quality and Preference

Volumn 28, Issue 2, 2013, Pages 475-483

  Sester, Carole ^a   Dacremont, Catherine ^a,b   Deroy, Ophelia ^c   Valentin, Dominique ^a,b  

^a CENTRE DES SCIENCES DU GOÛT ET DE L ALIMENTATION   (France)

^b UNIVERSITÉ DE BOURGOGNE   (France)

^c UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

Beers; Blind tasting; Free association task; Mental representations; Packaging

Indexed keywords

EID: 84873260488     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2012.11.005     Document Type: Article

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