The effect of novel attributes on product evaluation

Journal of Consumer Research

Volumn 28, Issue 3, 2001, Pages 462-472

  Mukherjee, Ashesh ^b   Hoyer, Wayne D ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b MCGILL UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035733038     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/323733     Document Type: Article

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