메뉴 건너뛰기




Volumn 37, Issue , 2014, Pages 52-60

The role of price as a product attribute in the organic food context: An exploration based on actual purchase data

Author keywords

Cross purchase; Organic food; Polarisation index; Price; Repeat purchase

Indexed keywords


EID: 84901315499     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2014.05.001     Document Type: Article
Times cited : (170)

References (65)
  • 1
    • 80055026991 scopus 로고    scopus 로고
    • The influence of subjective and objective knowledge on attitude, motivations and consumption of organic food
    • Aertsens J., Mondelaers K., Verbeke W., Buysse J., Van Huylenbroeck G. The influence of subjective and objective knowledge on attitude, motivations and consumption of organic food. British Food Journal 2011, 113(11):1353-1378.
    • (2011) British Food Journal , vol.113 , Issue.11 , pp. 1353-1378
    • Aertsens, J.1    Mondelaers, K.2    Verbeke, W.3    Buysse, J.4    Van Huylenbroeck, G.5
  • 4
    • 33846292604 scopus 로고    scopus 로고
    • Putting their money where their mouths are: Consumer willingness to pay for multi-ingredient, processed organic food products
    • Batte M.T., Hooker N.H., Haab T.C., Beaverson J. Putting their money where their mouths are: Consumer willingness to pay for multi-ingredient, processed organic food products. Food Policy 2007, 32(2):145-159.
    • (2007) Food Policy , vol.32 , Issue.2 , pp. 145-159
    • Batte, M.T.1    Hooker, N.H.2    Haab, T.C.3    Beaverson, J.4
  • 5
    • 34247100427 scopus 로고    scopus 로고
    • The brand loyalty life cycle: Implications for marketers
    • Bennett R., Rundle-Thiele S. The brand loyalty life cycle: Implications for marketers. The Journal of Brand Management 2005, 12(4):250-263.
    • (2005) The Journal of Brand Management , vol.12 , Issue.4 , pp. 250-263
    • Bennett, R.1    Rundle-Thiele, S.2
  • 6
    • 84873283105 scopus 로고    scopus 로고
    • What is special about marketing organic products? How organic assortment, price and promotions drive retailer performance
    • Bezawada R., Pauwels K. What is special about marketing organic products? How organic assortment, price and promotions drive retailer performance. Journal of Marketing 2013, 77(1):31-51.
    • (2013) Journal of Marketing , vol.77 , Issue.1 , pp. 31-51
    • Bezawada, R.1    Pauwels, K.2
  • 7
    • 84863443600 scopus 로고    scopus 로고
    • User's guide to DIRICHLET
    • Bound J. User's guide to DIRICHLET. Marketing Bulletin 2009, 20:1-20.
    • (2009) Marketing Bulletin , vol.20 , pp. 1-20
    • Bound, J.1
  • 9
    • 84858716518 scopus 로고    scopus 로고
    • Quality assurance labels as drivers of customer loyalty in the case of traditional food products
    • Chrysochou P., Krystallis A., Giraud G. Quality assurance labels as drivers of customer loyalty in the case of traditional food products. Food Quality and Preference 2012, 25(2):156-162.
    • (2012) Food Quality and Preference , vol.25 , Issue.2 , pp. 156-162
    • Chrysochou, P.1    Krystallis, A.2    Giraud, G.3
  • 11
    • 84870562956 scopus 로고    scopus 로고
    • Analyzing the intensity of private label competition across retailers
    • Dawes J., Nenycz-Thiel M. Analyzing the intensity of private label competition across retailers. Journal of Business Research 2013, 66(1):60-66.
    • (2013) Journal of Business Research , vol.66 , Issue.1 , pp. 60-66
    • Dawes, J.1    Nenycz-Thiel, M.2
  • 13
    • 3843089630 scopus 로고    scopus 로고
    • Understanding brand performance measures: Using Dirichlet benchmarks
    • Ehrenberg A.S.C., Uncles M.D., Goodhardt G.J. Understanding brand performance measures: Using Dirichlet benchmarks. Journal of Business Research 2004, 57(12):1307-1325.
    • (2004) Journal of Business Research , vol.57 , Issue.12 , pp. 1307-1325
    • Ehrenberg, A.S.C.1    Uncles, M.D.2    Goodhardt, G.J.3
  • 14
    • 0001484179 scopus 로고
    • The role of price in multi-attribute product evaluations
    • Erickson G.M., Johansson J.K. The role of price in multi-attribute product evaluations. Journal of Consumer Research 1985, 12(2):195-199.
    • (1985) Journal of Consumer Research , vol.12 , Issue.2 , pp. 195-199
    • Erickson, G.M.1    Johansson, J.K.2
  • 15
    • 21344492913 scopus 로고
    • Excess behavioural loyalty for high-share brands: Deviations from the Dirichlet model for repeat purchasing
    • Fader P.S., Schmittlein D.C. Excess behavioural loyalty for high-share brands: Deviations from the Dirichlet model for repeat purchasing. Journal of Marketing Research 1993, 30(4):478-493.
    • (1993) Journal of Marketing Research , vol.30 , Issue.4 , pp. 478-493
    • Fader, P.S.1    Schmittlein, D.C.2
  • 16
    • 84986038164 scopus 로고    scopus 로고
    • Organic product avoidance: Reasons for rejection and potential buyers' identification in a countrywide survey
    • 3/4/5
    • Fotopoulos C., Krystallis A. Organic product avoidance: Reasons for rejection and potential buyers' identification in a countrywide survey. British Food Journal 2002, 104(3/4/5):233-260.
    • (2002) British Food Journal , vol.104 , pp. 233-260
    • Fotopoulos, C.1    Krystallis, A.2
  • 17
    • 84865544031 scopus 로고    scopus 로고
    • The demand for organic and conventional produce in London, UK: A system approach
    • Fourmouzi V., Genius M., Midmore P. The demand for organic and conventional produce in London, UK: A system approach. Journal of Agricultural Economics 2012, 63(3):677-693.
    • (2012) Journal of Agricultural Economics , vol.63 , Issue.3 , pp. 677-693
    • Fourmouzi, V.1    Genius, M.2    Midmore, P.3
  • 19
    • 84941251557 scopus 로고    scopus 로고
    • Purchase decision, quality expectations and quality experience for organic pork
    • Presented at the 9th food choice conference, Dublin, July 28-31.
    • Grunert, K. G., & Andersen, S. (2000). Purchase decision, quality expectations and quality experience for organic pork. In Presented at the 9th food choice conference, Dublin, July 28-31.
    • (2000)
    • Grunert, K.G.1    Andersen, S.2
  • 20
    • 34948838437 scopus 로고    scopus 로고
    • Sind die hohen Preise für Öko-Lebensmittel wirklich das zentrale Problem für den Absatz? [Are the high prices for organic food really the main problem regarding sales?]
    • Hamm U., Aschemann J., Riefer A. Sind die hohen Preise für Öko-Lebensmittel wirklich das zentrale Problem für den Absatz? [Are the high prices for organic food really the main problem regarding sales?]. Berichte über Landwirtschaft, Zeitschrift für Agrarpolitik und Landwirtschaft 2007, 85(2):252-271.
    • (2007) Berichte über Landwirtschaft, Zeitschrift für Agrarpolitik und Landwirtschaft , vol.85 , Issue.2 , pp. 252-271
    • Hamm, U.1    Aschemann, J.2    Riefer, A.3
  • 21
    • 57749089235 scopus 로고    scopus 로고
    • Who are organic food consumers? A compilation and review of why people purchase organic food
    • Hughner R.S., McDonagh P., Prothero A., Shultz C.J., Stanton J. Who are organic food consumers? A compilation and review of why people purchase organic food. Journal of Consumer Behaviour 2007, 6(2-3):94-110.
    • (2007) Journal of Consumer Behaviour , vol.6 , Issue.2-3 , pp. 94-110
    • Hughner, R.S.1    McDonagh, P.2    Prothero, A.3    Shultz, C.J.4    Stanton, J.5
  • 22
  • 24
    • 34547625021 scopus 로고    scopus 로고
    • The polarisation method for merging data files and analysing loyalty to product attributes, prices and brands in revealed preference
    • Jarvis W., Rungie C., Lockshin L. The polarisation method for merging data files and analysing loyalty to product attributes, prices and brands in revealed preference. International Journal of Market Research 2007, 49(4):489-513.
    • (2007) International Journal of Market Research , vol.49 , Issue.4 , pp. 489-513
    • Jarvis, W.1    Rungie, C.2    Lockshin, L.3
  • 25
    • 73449131505 scopus 로고    scopus 로고
    • Demand for milk labels in Germany: Organic milk, conventional brands, and retail labels
    • Jonas A., Roosen J. Demand for milk labels in Germany: Organic milk, conventional brands, and retail labels. Agribusiness 2008, 24(2):192-206.
    • (2008) Agribusiness , vol.24 , Issue.2 , pp. 192-206
    • Jonas, A.1    Roosen, J.2
  • 26
    • 0000920657 scopus 로고
    • Niching versus change-of-pace brands: Using purchase frequencies and penetration rates to infer brand positionings
    • Kahn B.E., Kalwani M.U., Morrison D.G. Niching versus change-of-pace brands: Using purchase frequencies and penetration rates to infer brand positionings. Journal of Marketing Research 1988, 25(4):384-390.
    • (1988) Journal of Marketing Research , vol.25 , Issue.4 , pp. 384-390
    • Kahn, B.E.1    Kalwani, M.U.2    Morrison, D.G.3
  • 28
    • 84878229557 scopus 로고    scopus 로고
    • Uncovering attribute-based determinants of loyalty in cigarette brands
    • Krystallis A. Uncovering attribute-based determinants of loyalty in cigarette brands. The Journal of Product & Brand Management 2013, 22(2):104-117.
    • (2013) The Journal of Product & Brand Management , vol.22 , Issue.2 , pp. 104-117
    • Krystallis, A.1
  • 29
    • 20544472888 scopus 로고    scopus 로고
    • Consumers' willingness to pay for organic food: Factors that affect it and variation per organic product type
    • Krystallis A., Chryssohoidis G. Consumers' willingness to pay for organic food: Factors that affect it and variation per organic product type. British Food Journal 2005, 107(5):320-343.
    • (2005) British Food Journal , vol.107 , Issue.5 , pp. 320-343
    • Krystallis, A.1    Chryssohoidis, G.2
  • 30
    • 0001517029 scopus 로고
    • A new approach to consumer theory
    • Lancaster K.J. A new approach to consumer theory. Journal of Political Economy 1966, 74(2):132-157.
    • (1966) Journal of Political Economy , vol.74 , Issue.2 , pp. 132-157
    • Lancaster, K.J.1
  • 31
    • 84871700583 scopus 로고    scopus 로고
    • Does the duplication of viewing law apply to radio listening?
    • Lees G., Wright M. Does the duplication of viewing law apply to radio listening?. European Journal of Marketing 2013, 47(3/4):674-685.
    • (2013) European Journal of Marketing , vol.47 , Issue.3-4 , pp. 674-685
    • Lees, G.1    Wright, M.2
  • 32
    • 84963034347 scopus 로고
    • Bandwagon, Snob, and Veblen effects in the theory of consumers' demand
    • Leibenstein H. Bandwagon, Snob, and Veblen effects in the theory of consumers' demand. Quarterly Journal of Economics 1950, 64:183-207.
    • (1950) Quarterly Journal of Economics , vol.64 , pp. 183-207
    • Leibenstein, H.1
  • 34
    • 84884474098 scopus 로고    scopus 로고
    • Not all repeat customers are the same: Designing effective cross-selling promotion on the basis of attitudinal loyalty and habit
    • Liu-Thompkins Y., Tam L. Not all repeat customers are the same: Designing effective cross-selling promotion on the basis of attitudinal loyalty and habit. Journal of Marketing 2013, 77(5):21-36.
    • (2013) Journal of Marketing , vol.77 , Issue.5 , pp. 21-36
    • Liu-Thompkins, Y.1    Tam, L.2
  • 35
    • 84876354835 scopus 로고    scopus 로고
    • Direct and mediated impacts of product and process characteristics on consumers' choice of organic vs. conventional chicken
    • Marian L., Thøgersen J. Direct and mediated impacts of product and process characteristics on consumers' choice of organic vs. conventional chicken. Food Quality and Preference 2013, 29(2):106-112.
    • (2013) Food Quality and Preference , vol.29 , Issue.2 , pp. 106-112
    • Marian, L.1    Thøgersen, J.2
  • 36
    • 33947601001 scopus 로고    scopus 로고
    • The impact of loyalty programmes on repeat purchase behaviour
    • Meyer-Waarden L., Benavent C. The impact of loyalty programmes on repeat purchase behaviour. Journal of Marketing Management 2006, 22(1-2):61-88.
    • (2006) Journal of Marketing Management , vol.22 , Issue.1-2 , pp. 61-88
    • Meyer-Waarden, L.1    Benavent, C.2
  • 37
    • 0003308591 scopus 로고    scopus 로고
    • The European market for organic products: Growth and development
    • Inst. für Landwirtschaftliche Betriebslehre, Stuttgart
    • Michelsen J., Hamm U., Wynen E., Roth E. The European market for organic products: Growth and development. Organic farming in Europe: Economics and policy 1999, Vol. 7. Inst. für Landwirtschaftliche Betriebslehre, Stuttgart.
    • (1999) Organic farming in Europe: Economics and policy , vol.7
    • Michelsen, J.1    Hamm, U.2    Wynen, E.3    Roth, E.4
  • 40
    • 79952814756 scopus 로고    scopus 로고
    • What drives household choice of organic products in grocery stores?
    • Ngobo P.V. What drives household choice of organic products in grocery stores?. Journal of Retailing 2011, 87(1):90-100.
    • (2011) Journal of Retailing , vol.87 , Issue.1 , pp. 90-100
    • Ngobo, P.V.1
  • 41
    • 24044552311 scopus 로고    scopus 로고
    • Exploring the gap between attitudes and behaviour: Understanding why consumers buy or do not buy organic food
    • Padel S., Foster C. Exploring the gap between attitudes and behaviour: Understanding why consumers buy or do not buy organic food. British Food Journal 2005, 107(8):606-625.
    • (2005) British Food Journal , vol.107 , Issue.8 , pp. 606-625
    • Padel, S.1    Foster, C.2
  • 42
    • 84930734309 scopus 로고    scopus 로고
    • Brand loyalty vs. loyalty to product attributes
    • Springer Fachmedien, Wiesbaden, G. Diamantopoulos, W. Fritz, L. Hildebrandt (Eds.)
    • Rungie C., Laurent G. Brand loyalty vs. loyalty to product attributes. Quantitative marketing and marketing management 2012, Springer Fachmedien, Wiesbaden. G. Diamantopoulos, W. Fritz, L. Hildebrandt (Eds.).
    • (2012) Quantitative marketing and marketing management
    • Rungie, C.1    Laurent, G.2
  • 43
    • 70349862083 scopus 로고    scopus 로고
    • Calculation of theoretical brand performance measures from the parameters of the Dirichlet model
    • Rungie C., Goodhardt G. Calculation of theoretical brand performance measures from the parameters of the Dirichlet model. Marketing Bulletin 2004, 15:1-9.
    • (2004) Marketing Bulletin , vol.15 , pp. 1-9
    • Rungie, C.1    Goodhardt, G.2
  • 44
    • 0038037570 scopus 로고    scopus 로고
    • Attitudes towards organic foods and risk/benefit perception associated with pesticides
    • Saba A., Messina F. Attitudes towards organic foods and risk/benefit perception associated with pesticides. Food Quality and Preference 2003, 14(8):637-645.
    • (2003) Food Quality and Preference , vol.14 , Issue.8 , pp. 637-645
    • Saba, A.1    Messina, F.2
  • 47
    • 84863778530 scopus 로고    scopus 로고
    • The organic milk market in Germany is maturing: A demand system analysis of organic and conventional fresh milk segmented by consumer groups
    • Schröck R. The organic milk market in Germany is maturing: A demand system analysis of organic and conventional fresh milk segmented by consumer groups. Agribusiness 2012, 28(3):274-292.
    • (2012) Agribusiness , vol.28 , Issue.3 , pp. 274-292
    • Schröck, R.1
  • 48
    • 5444233479 scopus 로고    scopus 로고
    • Purchase loyalty is polarised into either repertoire or subscription patterns
    • Sharp B., Wright M., Goodhardt G. Purchase loyalty is polarised into either repertoire or subscription patterns. Australasian Marketing Journal 2002, 10(3):7-20.
    • (2002) Australasian Marketing Journal , vol.10 , Issue.3 , pp. 7-20
    • Sharp, B.1    Wright, M.2    Goodhardt, G.3
  • 49
    • 84901928450 scopus 로고    scopus 로고
    • (in press). Are food brands that carry light claims different? Journal of Brand Management.
    • Sjostrom, T., Corsi, A., Driesener, C., & Chrysochou, P. (in press). Are food brands that carry light claims different? Journal of Brand Management. http://dx.doi.org/10.1057/bm.2014.10.
    • Sjostrom, T.1    Corsi, A.2    Driesener, C.3    Chrysochou, P.4
  • 50
    • 3843111114 scopus 로고    scopus 로고
    • The relationship between customer loyalty and purchase incidence
    • Stern P., Hammond K. The relationship between customer loyalty and purchase incidence. Marketing Letters 2004, 15(1):5-19.
    • (2004) Marketing Letters , vol.15 , Issue.1 , pp. 5-19
    • Stern, P.1    Hammond, K.2
  • 51
    • 0142126863 scopus 로고    scopus 로고
    • What we may have is a failure to communicate: Labelling environmentally certified forest products
    • Teisl M.F. What we may have is a failure to communicate: Labelling environmentally certified forest products. Forest Science 2003, 49:668-680.
    • (2003) Forest Science , vol.49 , pp. 668-680
    • Teisl, M.F.1
  • 52
    • 85079260529 scopus 로고    scopus 로고
    • Consumer decision-making with regard to organic food products
    • Ashgate Publishing Limited, Surrey, J. Thøgersen (Ed.)
    • Consumer decision-making with regard to organic food products. Traditional food production facing sustainability: A European challenge 2009, 173-192. Ashgate Publishing Limited, Surrey. J. Thøgersen (Ed.).
    • (2009) Traditional food production facing sustainability: A European challenge , pp. 173-192
  • 53
    • 77952638916 scopus 로고    scopus 로고
    • Country differences in sustainable consumption: The case of organic food
    • Thøgersen J. Country differences in sustainable consumption: The case of organic food. Journal of Macromarketing 2010, 30(2):171-185.
    • (2010) Journal of Macromarketing , vol.30 , Issue.2 , pp. 171-185
    • Thøgersen, J.1
  • 54
    • 79960305678 scopus 로고    scopus 로고
    • Green shopping: For selfish reasons or the common good?
    • Thøgersen J. Green shopping: For selfish reasons or the common good?. American Behavioral Scientist 2011, 55(8):1052-1076.
    • (2011) American Behavioral Scientist , vol.55 , Issue.8 , pp. 1052-1076
    • Thøgersen, J.1
  • 55
    • 0036792058 scopus 로고    scopus 로고
    • Human values and the emergence of a sustainable consumption pattern: A panel study
    • Thøgersen J., Ölander F. Human values and the emergence of a sustainable consumption pattern: A panel study. Journal of Economic Psychology 2002, 23(5):605-630.
    • (2002) Journal of Economic Psychology , vol.23 , Issue.5 , pp. 605-630
    • Thøgersen, J.1    Ölander, F.2
  • 56
    • 33745069329 scopus 로고    scopus 로고
    • The dynamic interaction of personal norms and environment-friendly buying behaviour: A panel study
    • Thøgersen J., Ölander F. The dynamic interaction of personal norms and environment-friendly buying behaviour: A panel study. Journal of Applied Social Psychology 2006, 36(7):1758-1780.
    • (2006) Journal of Applied Social Psychology , vol.36 , Issue.7 , pp. 1758-1780
    • Thøgersen, J.1    Ölander, F.2
  • 57
    • 84857632884 scopus 로고    scopus 로고
    • The relationship between in-store marketing and observed sales for organic versus fair trade products
    • Van Herpen E., Van Nierop E., Sloot L. The relationship between in-store marketing and observed sales for organic versus fair trade products. Marketing Letters 2012, 23(1):293-308.
    • (2012) Marketing Letters , vol.23 , Issue.1 , pp. 293-308
    • Van Herpen, E.1    Van Nierop, E.2    Sloot, L.3
  • 59
    • 80955180218 scopus 로고    scopus 로고
    • Consumers' willingness to pay for organic chicken breast: Evidence from choice experiment
    • Van Loo E., Caputo V., Nayga R.M., Meullenet J.-F., Ricke S.C. Consumers' willingness to pay for organic chicken breast: Evidence from choice experiment. Food Quality and Preference 2011, 22(7):603-613.
    • (2011) Food Quality and Preference , vol.22 , Issue.7 , pp. 603-613
    • Van Loo, E.1    Caputo, V.2    Nayga, R.M.3    Meullenet, J.-F.4    Ricke, S.C.5
  • 60
    • 34548080294 scopus 로고    scopus 로고
    • The price-perceived quality relationship: A meta-analytic review and assessment of its determinants
    • Völckner F., Hofmann J. The price-perceived quality relationship: A meta-analytic review and assessment of its determinants. Marketing Letters 2007, 18(3):181-196.
    • (2007) Marketing Letters , vol.18 , Issue.3 , pp. 181-196
    • Völckner, F.1    Hofmann, J.2
  • 61
    • 0000187620 scopus 로고
    • A reference price model of brand choice for frequently purchased products
    • Winer R.S. A reference price model of brand choice for frequently purchased products. Journal of Consumer Research 1986, 13(2):250-256.
    • (1986) Journal of Consumer Research , vol.13 , Issue.2 , pp. 250-256
    • Winer, R.S.1
  • 62
    • 30444433933 scopus 로고    scopus 로고
    • Comparison of consumer perceptions and preference toward organic versus conventionally produced foods: A review and update of the literature
    • Yiridoe E.K., Bonti-Ankomah S., Martin R.C. Comparison of consumer perceptions and preference toward organic versus conventionally produced foods: A review and update of the literature. Renewable Agriculture and Food Systems 2005, 20(4):193-205.
    • (2005) Renewable Agriculture and Food Systems , vol.20 , Issue.4 , pp. 193-205
    • Yiridoe, E.K.1    Bonti-Ankomah, S.2    Martin, R.C.3
  • 63
    • 84986065198 scopus 로고    scopus 로고
    • Consumer motivations in the purchase of organic food: A means-end approach
    • Zanoli R., Naspetti S. Consumer motivations in the purchase of organic food: A means-end approach. British Food Journal 2002, 104(8):643-653.
    • (2002) British Food Journal , vol.104 , Issue.8 , pp. 643-653
    • Zanoli, R.1    Naspetti, S.2
  • 65
    • 0002667763 scopus 로고
    • Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence
    • Zeithaml V.A. Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing 1988, 52(3):2-22.
    • (1988) Journal of Marketing , vol.52 , Issue.3 , pp. 2-22
    • Zeithaml, V.A.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.