Are food brands that carry light claims different?

Journal of Brand Management

Volumn 21, Issue 4, 2014, Pages 325-341

  Sjostrom, Therese ^a   Maria Corsi, Armando ^a   Driesener, Carl ^b   Chrysochou, Polymeros ^c  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^b DEAKIN UNIVERSITY   (Australia)

^c AARHUS UNIVERSITY   (Denmark)

Author keywords

brand performance measures; duplication of purchase law; light brands; loyalty; polarisation index

Indexed keywords

EID: 84901928450     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2014.10     Document Type: Article

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