Quality assurance labels as drivers of customer loyalty in the case of traditional food products

Food Quality and Preference

Volumn 25, Issue 2, 2012, Pages 156-162

  Chrysochou, Polymeros ^a,b   Krystallis, Athanasios ^a   Giraud, Georges ^c  

^a AARHUS UNIVERSITY   (Denmark)

^b UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^c UNIVERSITÉ DE BOURGOGNE   (France)

Author keywords

Designation of origin labels; Loyalty; Polarisation; Quality assurance labels; Scanner data

Indexed keywords

EID: 84858716518     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2012.02.013     Document Type: Article

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