Does the duplication of viewing law apply to radio listening?

European Journal of Marketing

Volumn 47, Issue 3, 2013, Pages 674-685

  Lees, Gavin ^a   Wright, Malcolm ^b,c  

^a VICTORIA UNIVERSITY   (Australia)

^b MASSEY UNIVERSITY   (New Zealand)

^c UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Brand loyalty; Brands; Market segmentation; Market structure; Media; New Zealand; Radio

Indexed keywords

EID: 84871700583     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561311297535     Document Type: Article

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