Using polarisation to identify variations in behavioural loyalty to price tiers

Journal of Product and Brand Management

Volumn 15, Issue 4, 2006, Pages 257-264

  Jarvis, Wade ^a   Rungie, Cam ^a   Goodman, Steven ^b   Lockshin, Larry ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^b UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Customer loyalty; Price positioning; Pricing; Wines

Indexed keywords

EID: 33746763509     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420610679638     Document Type: Article

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