The polarisation method for merging data files and analysing loyalty to product attributes, prices and brands in revealed preference

International Journal of Market Research

Volumn 49, Issue 4, 2007, Pages 489-513

  Jarvis, Wade ^a,c   Rungie, Cam ^b   Lockshin, Larry ^b  

^a CURTIN UNIVERSITY   (Australia)

^b UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^c CURTIN UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34547625021     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530704900408     Document Type: Article

References (25)

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