The relationship between customer loyalty and purchase incidence

Marketing Letters

Volumn 15, Issue 1, 2004, Pages 5-19

  Stern, Philip ^a   Hammond, Kathy ^b  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

Brand loyalty; Customer loyalty; Dirichlet model; Purchase incidence

Indexed keywords

EID: 3843111114     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/B:MARK.0000021967.80283.c8     Document Type: Article

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