The relationship between in-store marketing and observed sales for organic versus fair trade products

Marketing Letters

Volumn 23, Issue 1, 2012, Pages 293-308

  van Herpen, Erica ^a   van Nierop, Erjen ^b,c   Sloot, Laurens ^b,c  

^a WAGENINGEN UNIVERSITY   (Netherlands)

^b UNIVERSITY OF GRONINGEN   (Netherlands)

^c EFMI Business School   (Netherlands)

Author keywords

Fair trade; Market share; Organic; Price promotions; Sales data; Shelf layout

Indexed keywords

EID: 84857632884     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-011-9154-1     Document Type: Article

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