The Impact of Loyalty Programmes on Repeat Purchase Behaviour

Journal of Marketing Management

Volumn 22, Issue 1-2, 2006, Pages 61-88

  Meyer Waarden, Lars ^a   Benavent, Christophe ^a  

^a NONE

Author keywords

CRM; DIRICHLET MODEL; LOYALTY PROGRAMME; REPEAT PURCHASE BEHAVIOUR

Indexed keywords

EID: 33947601001     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725706776022308     Document Type: Article

References (0)