The price-perceived quality relationship: A meta-analytic review and assessment of its determinants

Marketing Letters

Volumn 18, Issue 3, 2007, Pages 181-196

  Völckner, Franziska ^a   Hofmann, Julian ^a  

^a UNIVERSITY OF HAMBURG   (Germany)

Author keywords

Informational role of price; Meta analysis; Price perceived quality relationship

Indexed keywords

EID: 34548080294     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-007-9013-2     Document Type: Article

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