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Volumn 77, Issue 5, 2013, Pages 21-36

Not all repeat customers are the same: Designing effective cross-selling promotion on the basis of attitudinal loyalty and habit

Author keywords

Brand loyalty; Cross selling; Habit; Repeat purchase; Retailing

Indexed keywords


EID: 84884474098     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.11.0508     Document Type: Article
Times cited : (128)

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