Uncovering attribute-based determinants of loyalty in cigarette brands

Journal of Product & Brand Management

Volumn 22, Issue 2, 2013, Pages 104-117

  Krystallis, Athanasios ^a  

^a AARHUS UNIVERSITY   (Denmark)

Author keywords

Attribute loyalty; Brand loyalty; Dirichlet model; Juster Probability Scale; Tobacco; Tobacco brands

Indexed keywords

EID: 84878229557     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421311320988     Document Type: Article

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