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Volumn 67, Issue 8, 2014, Pages 1688-1699

Consideration-set heuristics

Author keywords

Consideration sets; Consumer behavior; Decision heuristics; Fast and frugal decisions; Marketing; Product development

Indexed keywords


EID: 84901236879     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2014.02.015     Document Type: Article
Times cited : (188)

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