Unstructured direct elicitation of decision rules

Journal of Marketing Research

Volumn 48, Issue 1, 2011, Pages 116-127

  Ding, Min ^a   Hauser, John R ^a   Dong, Songting ^c   Dzyabura, Daria ^b   Yang, Zhilin ^d   Su, Chenting ^d   Gaskin, Steven P ^e  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^c AUSTRALIAN NATIONAL UNIVERSITY   (Australia)

^d CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^e Applied Marketing Science Inc ^*  (United States)

Author keywords

Consideration sets; Decision rules; Direct elicitation; Incentive alignment; Product development

Indexed keywords

EID: 79952018262     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.1.116     Document Type: Article

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