Greedoid-based noncompensatory inference

Marketing Science

Volumn 26, Issue 4, 2007, Pages 532-549

  Yee, Michael ^a   Dahan, Ely ^b   Hauser, John R ^a   Orlin, James ^a  

^a MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Choice heuristics; Conjoint analysis; Consideration sets; Lexicography; Noncompensatory decision rules; Optimization methods in marketing; Product development

Indexed keywords

EID: 38549176196     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1060.0213     Document Type: Article

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