A convex optimization approach to modeling consumer heterogeneity in conjoint estimation

Marketing Science

Volumn 26, Issue 6, 2007, Pages 805-818

  Evgeniou, Theodoros ^a   Pontil, Massimiliano ^b   Toubia, Olivier ^c  

^a INSEAD   (France)

^b UNIVERSITY COLLEGE LONDON   (United Kingdom)

^c The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

Author keywords

Bayesian analysis; Data mining; Econometric models; Estimation and other statistical techniques; Hierarchical bayes analysis; Marketing research; Regression and other statistical techniques

Indexed keywords

EID: 38749149236     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1070.0291     Document Type: Article

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