Competitive information, trust, brand consideration and sales: Two field experiments

International Journal of Research in Marketing

Volumn 30, Issue 2, 2013, Pages 101-113

  Liberali, Guilherme ^a,b   Urban, Glen L ^b   Hauser, John R ^b  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Brand consideration; Competitive information; Electronic marketing; Information search; Signaling; Trust

Indexed keywords

EID: 84875612090     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2012.07.002     Document Type: Article

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