Disjunctions of conjunctions, cognitive simplicity, and consideration sets

Journal of Marketing Research

Volumn 47, Issue 3, 2010, Pages 485-496

  Hauser, John R ^a   Toubia, Olivier ^c   Evgeniou, Theodoros ^d   Befurt, Rene ^e   Dzyabura, Daria ^b  

^a Department of Marketing ^*  (Australia)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^c The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^d INSEAD   (France)

^e Analysis Group   (Australia)

Author keywords

Cognitive simplicity; Conjoint analysis; Consideration sets; Consumer heuristics; Decision theory; Lexicography; Machine learning; Noncompensatory decisions

Indexed keywords

EID: 77953607624     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.3.485     Document Type: Article

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