Incentive-aligned conjoint analysis

Journal of Marketing Research

Volumn 42, Issue 1, 2005, Pages 67-82

  Ding, Min ^a   Grewal, Rajdeep ^a   Liechty, John ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 14844283860     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.42.1.67.56890     Document Type: Review

References (39)

1. Allenby, Greg M., Neeraj Arora, and James L. Ginter (1998), "On the Heterogeneity of Demand," Journal of Marketing Research, 35 (August), 384-89.
2. Becker, Gordon M., Morris H. DeGroot, and Jacob Marschak (1964), "Measuring Utility by a Single-Response Sequential Method," Behavioral Science, 9 (July), 226-32.
3. Bishop, R. and T.A. Heberlein (1986), "Does Contingent Valuation Work?" in Valuing Environmental Goods: A State of the Arts Assessment of Contingent Valuation Method, R. Cummings, D. Brookshire, and W. Schulze, eds. Totowa, NJ: Rowman & Allenheld.
4. Camerer, Colin F. and Robin M. Hogarth (1999), "The Effects of Financial Incentives in Experiments: A Review and Capital-Labor-Production Framework," Journal of Risk and Uncertainty, 19 (1-3), 1-42.
5. Carroll, J. Douglas and Paul E. Green (1995), "Psychometric Methods in Marketing Research: Part I, Conjoint Analysis," Journal of Marketing Research, 32 (November), 385-91.
6. Cattin, Philippe and Dick R. Wittink (1982), "Commercial Use of Conjoint Analysis: A Survey," Journal of Marketing, 46 (July), 44-53.
7. Dahan, E., J.R. Hauser, D. Simester, and O. Toubia (2002), "Application and Test of Web-Based Adaptive Polyhedral Conjoint Analysis," Working Paper No. 146, Center for eBusiness@MIT.
8. Davidson, J.D. (1973), "Forecasting Traffic on STOL," Operations Research Quarterly, 24 (4), 561-69.
9. Diamond, P.A. and J.A. Hausman (1994), "Contingent Valuation: Is Some Number Better than No Number?" Journal of Economic Perspectives, 8 (4), 45-64.
10. Elrod, Terry, Jordan J. Louviere, and Krishnakumar S. Davey (1992), "An Empirical Comparison of Rating-Based and Choice-Based Conjoint Models," Journal of Marketing Research, 29 (August), 368-77.
11. Green, Paul E., Kristiaan Helsen, and Bruce Shandler (1988), "Conjoint Validity Under Alternative Profile Presentation," Journal of Consumer Research, 15 (December), 392-97.
12. _ and Abba M. Krieger (1991), "Segmenting Markets with Conjoint Analysis," Journal of Marketing, 55 (October), 20-31.
13. _ and _ (1992), "An Application of Product Positioning Model to Pharmaceutical Products," Marketing Science, 11 (2), 117-32.
14. _, _, and Yoram Wind (2001), "Thirty Years of Conjoint Analysis: Reflections and Prospects," Interfaces, 31 (3), S56-S73.
15. _ and V. Srinivasan (1978), "Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, 5 (September), 103-123.
16. _ and _ (1990), "Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice," Journal of Marketing, 54 (October), 3-19.
17. Johnson, Eric, Robert J. Meyer, and Sanjay Ghose (1989), "When Choice Models Fail: Compensatory Models in Negatively Correlated Environments," Journal of Marketing Research, 26 (August), 255-70.
18. Kohli, Rajiv and Vijay Mahajan (1991), "A Reservation-Price Model for Optimal Pricing of Multiattribute Products in Conjoint Analysis," Journal of Marketing Research, 28 (August), 347-54.
19. Lazari, Andreas G. and Donald A. Anderson (1994), "Designs of Discrete Choice Set Experiments for Estimating Both Attribute and Availability Cross Effects," Journal of Marketing Research, 31 (August), 375-83.
20. Leigh, Thomas W., David B. MacKay, and John O. Summers (1984), "Reliability and Validity in Conjoint Analysis and Self-Explicated Weights: A Comparison," Journal of Marketing Research, 21 (November), 456-62.
21. Lenk, Peter J., Wayne S. DeSarbo, Paul E. Green, and Martin R. Young (1996), "Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs," Marketing Science, 15 (2), 173-91.
22. List, J.A. (2001), "Do Explicit Warnings Eliminate the Hypothetical Bias in Elicitation Procedures? Evidence from Field Auctions for Sportscards," American Economic Review, 91 (5), 1498-1507.
23. _ and J.F. Shogren (1998), "The Deadweight Loss of Christmas: Comment," American Economic Review, 88 (5), 1350-55.
24. Mahajan, V., P.E. Green, and S.M. Goldberg (1982), "A Conjoint Model for Measuring Self- and Cross-Price/Demand Relation-ships," Journal of Marketing Research, 19 (August), 334-42.
25. Newton, Michael A. and Adrian E. Raftery (1994), "Approximate Bayesian Inference by the Weighted Likelihood Bootstrap (with Discussion)," Journal of the Royal Statistical Society, Series B, 56, 3-48.
26. Page, Albert L. and Harold F. Rosenbaum (1987), "Redesigning Product Lines with Conjoint Analysis: How Sunbeam Does It," Journal of Product Innovation Management, 4 (2), 120-37.
27. Robinson, Patrick J. (1980), "Application of Conjoint Analysis to Pricing Problems," in Proceedings of the First URSA/TIMS Special Interest Conference on Marketing Measurement and Analysis, D.B. Montgomery and D.R. Wittink, eds. Cambridge, MA: Marketing Science Institute, 183-205.
28. Smith, Vernon L. (1976), "Experimental Economics: Induced Value Theory," American Economic Review, 66 (2), 274-79.
29. _ and James M. Walker (1993), "Monetary Rewards and Decision Cost in Experimental Economics," Economic-Inquiry, 31 (2), 245-61.
30. Srinivasan, V. (1988), "A Conjunctive-Compensatory Approach to the Self-Explication of Multiattributed Preferences," Decision Sciences, 19 (2), 295-305.
31. _, Peter G. Flaschsbart, Jarir S. Dajani, and Rolfe G. Hartley (1981), "Forecasting the Effectiveness of Work-Trip Gasoline Conservation Policies Through Conjoint Analysis," Journal of Marketing, 45 (Summer), 157-72.
32. _ and C.S. Park (1997), "Surprising Robustness of Self-Explicated Approach to Customer Preference Structure Measurement," Journal of Marketing Research, 34 (May), 286-91.
33. Starmer, C. and R. Sugden (1991), "Does the Random-Lottery Incentive System Elicit True Preferences? An Experimental Investigation," American Economic Review, 81 (4), 971-78.
34. Urban, Glen L., John R. Hauser, William J. Qualls, Bruce D. Weinberg, Jonathan D. Bohlmann, and Roberta A. Chicos (1997), "Validation and Lessons from the Field: Applications of Information Acceleration," Journal of Marketing Research, 34 (February), 143-53.
35. Wertenbroch, Klaus and Bemd Skiera (2002), "Measuring Consumers' Willingness to Pay at the Point of Purchase," Journal of Marketing Research, 39 (May), 228-41.
36. Wittink, Dick R. and Philippe Gattin (1989), "Commercial Use of Conjoint Analysis: An Update," Journal of Marketing, 53 (July), 91-96.
37. _ and David B. Montgomery (1979), "Predictive Validity of Trade-Off Analysis for Alternative Segmentation Schemes," in Educators' Conference Proceedings, Series 44, Neil Beckwith, Michael Houston, Robert Mittelstaedt, Kent B. Monroe, and Scott Ward, eds. Chicago: American Marketing Association, 69-73.
38. _, Marco Vriens, and Wim Burhenne (1994), "Commercial Use of Conjoint Analysis in Europe: Results and Critical Reflections," International Journal of Research in Marketing, 11 (1), 41-52.
39. Wright, Peter and Mary Ann Kriewall (1980), "State-of-Mind Effects on the Accuracy with Which Utility Function Predicts Marketplace Choice," Journal of Marketing Research, 17 (August), 277-93.