Implicit memory and consumer choice: The mediating role of brand familiarity

Applied Cognitive Psychology

Volumn 20, Issue 8, 2006, Pages 1101-1116

  Coates, Sarah L ^a   Butler, Laurie T ^a   Berry, Dianne C ^a  

^a UNIVERSITY OF READING   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; COMPETITION; CONSUMER; CONSUMER ATTITUDE; DECISION MAKING; HUMAN; HUMAN EXPERIMENT; MEMORY CONSOLIDATION; NORMAL HUMAN; PRIORITY JOURNAL; RECALL; SOCIAL BEHAVIOR; TASK PERFORMANCE;

EID: 33845620285     PISSN: 08884080     EISSN: 10990720     Source Type: Journal    
DOI: 10.1002/acp.1262     Document Type: Article

References (39)

1. Alba, J. W., & Hutchinson, J. W. (1987). Dimensions of consumer expertise. Journal of Consumer Researc, 13, 411-454.
2. Baker, W. E. (1999). When can affective conditioning and mere exposure directly influence brand choice? Journal of Advertising, 27, 31-46.
3. Baker, W., Hutchinson, J. W., Moore, D., & Nedungadi, P. (1986). Brand familiarity and advertising: effects on the evoked set and brand preference. Advances in Consumer Research, 13, 637-642.
4. Bowers, J. S., & Schacter, D. L. (1990). Implicit memory and test awareness. Journal of Experimental Psychology: Learning, Memory and Cognition, 16, 404-416.
5. Brown, A. S., & Mitchell, D. B. (1994). A reevaluation of semantic versus nonsemantic processing in implicit memory. Memory and Cognition, 22, 533-541.
6. Butler, L. T., & Berry, D. C. (2001a). Implicit memory: Intention and awareness revisited. Trends in Cognitive Sciences, 5, 192-197.
7. Butler, L. T., & Berry, D. C. (2001b). Transfer effects in implicit memory and consumer choice. Applied Cognitive Psychology, 15, 1-15.
8. Butler, L. T., & Berry, D. C. (2002). The influence of affective statements on performance on implicit and explicit memory tasks. Applied Cognitive Psycholog,y 16, 829-843.
9. Challis, B. H., & Brodbeck, D. R. (1992). Level of processing affects priming in word fragment completion. Journal of Experimental Psychology-Learning Memory and Cognition, 18,595-607.
10. Chung, S. W., & Szymanski, K. (1997). Effects of brand name exposure on brand choices: An implicit memory perspective. Advances in Consumer Research, 24, 288-295.
11. Coates, S. L., Butler, L. T., Berry, D. C. (2004). Implicit memory: A prime example for brand consideration and choice. Applied Cognitive Psychology, 18, 1195-1211.
12. Cohen, J. (1988). Statistical Power Analysis for the Behavioural Sciences. Hillsdale, NJ: Erlbaum.
13. Desai, K., & Hoyer, W. D. (1994). Memory, product familiarity, and categorisation influences on the composition of consideration sets. Advances in Consumer Research, 21, 436.
14. Graf, P., & Mandler, G. (1984). Activation makes words more accessible, but not necessarily more retrievable. Journal of Verbal Learning & Verbal Behaviour 23, 553-568.
15. Hauser, J. R., & Wernerfelt, B. (1990). An evaluation cost model of evoked sets. Journal of Consumer Research, 16, 393-408.
16. Hirshman, E., Snodgrass, J. G., Mindes, J., & Feenan, K. (1990). Conceptual priming in fragment completion. Journal of Experimental Psychology: Learning, Memory & Cognition, 16(4), 634-647.
17. Holden, S. J. S., & Vanhuele, M. (1999). Know the Name, forget the exposure: Brand familiarity versus memory of exposure context. Psychology and Marketing, 16, 479-496.
18. Hoyer, W. D., & Brown, S. P. (1990). Effects of brand awareness on choice for a common, repeat-purchase product. Journal of Consumer Research, 17, 141-148.
19. Jones, M. (1994). Differentiating new Brands: Product category judgements as mediators of new product evaluation processes. Advances in Consumer Research, 1, 17-21.
20. Krishnan, H. S., & Shapiro, S. (1996). Comparing implicit and explicit memory for brand names from advertisements. Journal of Experimental Psychology: Applied, 2, 46-162.
21. Krugman, Dean., Cameron, D., White, C. (1995). Visual attention and commercials: The use of Inhome observations. Journal of Advertising Research., 24, 1-12.
22. Lee, Y. (2002). Levels of processing and phonological priming in Chinese character completion tests. Journal of Psycholinguistic Research, 31, 349-362.
23. Lynch, K., Stipp, H. (1999). Examination of Qualitative viewing factors for optimal advertising strategies. Journal of Advertising Research, 39, 7-16.
24. McKone, E. (1995). Short-term implicit memory for words and nonwords. Journal of Experimental Psychology-Learning Memory and Cognition, 21, 1108-1126.
25. McKone, E., & Trynes, K. (1999). Acquisition of novel traces in short-term implicit memory: Priming for nonwords and new associations. Memory & Cognition, 27, 619-632.
26. Monroe, K. B. (1976). The influence of price differences and brand familiarity on brand preferences. Journal of Consumer Research, 3, 42-49.
27. Motomura, N. (2003). Word familiarity influences word-stem completion in amnesic patients. Perceptual and Motor Skills, 96, 847-853.
28. Nedungadi, P. (1990). Recall and consumer consideration sets: Influencing choice without altering brand evaluations. Journal Of Consumer Research, 17, 263-276.
29. Perfect, T. J., & Edwards, A. (1998). Implicit memory for radio advertising. Psychological Reports, 83, 1091-1094.
30. Posavac, S. S., Sanbonmatsu, D. M., Cronley, M. L., & Kardes, F. R. (2001). The effects of strengthening category-brand associations on consideration set composition and purchase intent in memory-based choice. Advances in Consumer Research, 28, 186-189.
31. Postle, B. R., & Corkin, S. (1999). Manipulation of familiarity Reveals a necessary lexical component of the word-stem completion priming effect. Memory and Cognition, 27, 12-25.
32. Reingold, E. M. & Toth, J. P. (1994). Process dissociations versus task dissociations: A controversy in progress. In G. Underwood (Ed.), Implicity cognition. Oxford: Oxford University Press.
33. Richardson-Klavehn, A., & Gardiner, J. M. (1998). Depth-of-processing effects on priming in stem completion: Tests of the voluntary-contamination, conceptual-processing and lexical-processing hypotheses. Journal of Experimental Psychology: Learning, Memory and Cognition, 24,593-609.
34. Roberts, J. H., & Lattin, J. M. (1997). Consideration: Review of research and prospects for future insights. Journal of Marketing Research, 34, 406-410.
35. Shapiro, S. (1999). When an ad's influence is beyond our conscious control: Perceptual and conceptual fluency effects caused by incedental Exposure. Journal of Consumer Research, 26, 16-36.
36. Shapiro, S., Macinnis, D. J., & Heckler, S. E. (1997). The effects of incedental ad exposure on the formation of consideration sets. Journal of Consumer Research, 24, 94-104.
37. Shocker, A. D., Ben-Akiva, M., Boccara, B., & Nedungadi, P. (1991). Consideration set influences on consumer decision-making and choice: Issues, models and suggestions. Marketing Letters, 2, 181-197.
38. Sundaram, D. S., & Webster. (1999). The role of brand familiarity on the impact of word-of-mouth communication on brand evaluations. Advances in Consumer Research, 26, 664-670.
39. Thapar A., & Greene, R. L. (1994). Effects of level of processing on implicit and explicit tasks. Journal of Experimental Psychology-Learning Memory and Cognition, 20, 671-679.