Implicit memory: A prime example for brand consideration and choice

Applied Cognitive Psychology

Volumn 18, Issue 9, 2004, Pages 1195-1211

  Coates, Sarah L ^a   Butler, Laurie T ^a   Berry, Dianne C ^a  

^a UNIVERSITY OF READING   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; CONSUMER; CONTROLLED STUDY; DECISION MAKING; EXPOSURE; HUMAN; HUMAN EXPERIMENT; MARKETING; MEASUREMENT; MEMORY; PRIORITY JOURNAL; TASK PERFORMANCE;

EID: 11844294725     PISSN: 08884080     EISSN: None     Source Type: Journal    
DOI: 10.1002/acp.1044     Document Type: Article

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