Identifying decision strategies in a consumer choice situation

Judgment and Decision Making

Volumn 3, Issue 8, 2008, Pages 641-658

  Reisen, Nils ^a   Hoffrage, Ulrich ^a   Mast, Fred W ^a  

^a UNIVERSITY OF LAUSANNE   (Switzerland)

Author keywords

Decision making; Decision strategies; Eye tracking; Mouselab; Process tracing; Verbal protocols

Indexed keywords

EID: 70350136634     PISSN: None     EISSN: 19302975     Source Type: Journal    
DOI: None     Document Type: Article

References (56)

1. Abelson, R., & Levi, A. (1985). Decision making and decision theory. In G. Lindzey & E. Aronson (Eds.), Handbook of social psychology. 1. Theory and method. New York: Random House.
2. Arch, D. C., Bettman, J. R., & Pakkar, P. (1978). Subjects' information processing in information display board studies. Advances in Consumer Research, 5, 555-560.
3. Ball, C. (1997). A comparison of single-step and multiple-step transition analyses of multiattribute decision strategies. Organizational Behavior and Human Decision Processes, 69, 195-204.
4. Bettman, J. R. (1970). Information processing models of consumer behavior. Journal of Marketing Research, 7, 370-376.
5. Billings, R. S., & Marcus, S. A. (1983). Measures of compensatory and noncompensatory models of decision behavior: Process tracing versus policy capturing. Organizational Behavior and Human Performance, 31, 331-352.
6. Böckenholt, U., & Hynan, L. S. (1994). Caveats on a process-tracing measure and a remedy. Journal of Behavioral Decision Making, 7, 103-117.
7. Brandstätter, E., Gigerenzer, G., & Hertwig, R. (2006). The priority heuristic: Making choices without tradeoffs. Psychological Review, 113, 409-432.
8. Bröder, A. (2000). A methodological comment on behavioral decision research. Psychologische Beiträge, 42, 645-662.
9. Bröder, A. & Newell, B. (2008). Challenging some common beliefs: Empirical work within the adaptive tool-box metaphor. Judgment and Decision Making, 3, 205-214.
10. Brucks, M. (1988). Search Monitor: An approach for computer-controlled experiments involving consumer information search. Journal of Consumer Research, 15, 117-121.
11. Dhar, R. (1997). Consumer preference for a no-choice option. Journal of Consumer Research, 24, 215-231.
12. Dawes, R. M. (1979). The robust beauty of improper linear models in decision making. American Psychologist, 34, 571-582.
13. Dawes, R. M., Faust, D., & Meehl, P. E. (1989). Clinical versus actuarial judgment. Science, 243, 1668-1674.
14. Duchowski, A. T. (2002). A breadth-first survey of eye tracking applications. Behavior Research Methods, Instruments, and Computers, 1, 1-16.
15. Edwards, W., & Fasolo, B. (2001). Decision technology. Annual Review of Psychology, 52, 581-606.
16. Einhorn, H. J., Kleinmuntz, D. N., & Kleinmuntz, B. (1979). Linear regression and process-tracing models of judgment. Psychological Review, 86, 465-485.
17. Ericsson, K. A., & Simon, H. A. (1984). Protocol analysis: Verbal reports as data. Cambridge, MA: MIT Press.
18. Ford, J. K., Schmitt, N., Schlechtman, S. L., Hults, B. M., & Doherty, M. L. (1989). Process tracing methods: Contributions, problems, and neglected research questions. Organizational Behavior and Human Decision Processes, 43, 75-117.
19. Garcia-Retamero, R., Hoffrage, U., & Dieckmann, A. (2007). When on ecue is not enough: Combining fast and frugal heuristics with compound cue processing. Quarterly Journal of Experimental Psychology, 60(9), 1197-1215.
20. Gigerenzer, G., & Goldstein, D. G. (1996). Reasoning the fast and frugal way: Models of bounded rationality. Psychological Review, 103, 650-669.
21. Gigerenzer, G., Hoffrage, U., & Kleinbölting, H. (1991). Probabilistic mental models: A brunswikian theory of confidence. Psychological Review, 98, 506-528.
22. Glöckner, A., & Betsch, T. (2008). Multiple-reason decision making based on automatic processing. Journal of Experimental Psychology: Learning, Memory, and Cognition: Learning, memory, and cognition, 34, 1055-1075.
23. Goodman, L. A. and Kruskal, W. H. (1954). Measures of association for cross classifications. Journal of the American Statistical Association, 49, 732-764.
24. Harte, J. M., & Koele, P. (1995). A comparison of different methods for the elicitation of attribute weights: structural modeling, process tracing, and self-reports. Organizational Behavior and Human Decision Processes, 64, 49-64.
25. Harte, J. M., & Koele, P. (2001). Modelling and describing human judgement processes: The multiattribute evaluation case. Thinking and Reasoning, 7, 29-49.
26. Häubl, G., & Trifts, V. (2000). Consumer decision making in online shopping environments: The effects of interactive decision aids. Marketing Science, 19, 4-21.
27. Hertwig, R., & Ortmann, A. (2001). Experimental practices in economics: A methodological challenge for psychologists? Behavioral and Brain Sciences, 24, 383-403.
28. Huber, O., Wider, R., & Huber, O. W. (1997). Active information search and complete information presen tation in naturalistic risky decision tasks. Acta Psychologica, 95, 15-29.
29. Johnson, E. J., Schulte-Mecklenbeck, M., & Willemsen, M. C. (2008). Process models deserve process data: Comment on Brandstätter, Gigerenzer, and Hertwig (2006). Psychological Review, 115, 263-272.
30. Larcker, D. F., & Lessig, V. P. (1983). An examination of the linear and retrospective process tracing approaches to judgment and modeling. Accounting Review, 85, 58-77.
31. Li, S., Shue, L., & Shiue, W. (2000). The development of a decision model for liquidity analysis. Expert Systems with Applications, 19, 271-278.
32. Lohse, G. L., & Johnson, E. J. (1996). A comparison of two process tracing methods for choice tasks. Organizational Behavior and Human Decision Processes, 68, 28-43.
33. Newell, A., & Simon, H. A. (1972). Human problem solving. Englewood Cliffs, N.J.: Prentice-Hall.
34. Nisbett, R. E., & Wilson, T. D. (1977). Telling more than you can know: Verbal reports on mental processes. Psychological Review, 84, 231-259.
35. Payne, J.W. (1976). Task complexity and contingent processing in decision making: an information search and protocol analysis. Organizational Behavior and Human Performance, 16, 366-387.
36. Payne, J. W., Bettman, J. R., & Johnson, E. J. (1993). The adaptive decision maker. New York: Cambridge University Press.
37. Payne, J. W., Braunstein, M. L., & Carroll, J. S. (1978). Exploring predecisional behavior: An alternative approach to decision research. Organizational Behavior and Human Performance, 22, 17-44.
38. Rayner, K. (1998). Eye movements in reading and information processing: 20 years of research. Psychological Bulletin, 124, 372-422.
39. Riedl, R., Brandstätter, E., & Roithmayr, F. (2008). Identifying decision strategies: A process- and outcomebased method. Behavior Research Methods, 40, 795- 807.
40. Rieskamp, J., & Hoffrage, U. (1999). When do people use simple heuristics, and how can we tell. In G. Gigerenzer, P. M. Todd, and the ABC Research Group, Simple heuristics that make us smart (pp. 141- 167). New York: Oxford University Press.
41. Rieskamp, J., & Hoffrage, U. (2008). Inferences under time pressure: How opportunity costs affect strategy selection. Acta Psychologica, 127, 258-276.
42. Rieskamp, J., & Otto, P. E. (2006). SSL: A theory of how people learn to select strategies. Journal of Experimental Psychology: General, 135, 207-236.
43. Russo, J. E. (1978). Eye fixations can save the world: A critical evaluation and a comparison between eye fixations and other information processing methodologies. In H. K. Hunt (Ed.), Advances in consumer research (pp. 561-570). Ann Arbor, MI: Association for Consumer Research.
44. Russo, J. E., Johnson, E. J., & Stephens, D. L. (1989). The validity of verbal protocols. Memory and Cognition, 17, 759-769.
45. Russo, J. E., & Leclerc, F. (1994). An eye-fixation analysis of choice processes for consumer nondurables. Journal of Consumer Research, 21, 274-290.
46. Russo, J. E., & Rosen, L. D. (1975). An eye fixation analysis of multialternative choice. Memory and Cognition, 3, 267-276.
47. Sismeiro, C., & Bucklin, R. E. (2004). Modeling purchase behavior at an e-commerce web site: A taskcompletion approach. Journal of Marketing Research, 41, 306-323.
48. Stokmans, M. (1992). Analyzing information search patterns to test the use of a two-phased decision strategy. Acta Psychologica, 80, 213-227.
49. Svenson, O. (1979). Process descriptions of decision making. Organizational Behavior and Human Performance, 23, 86-112.
50. Tversky, A. (1969). Intransitivity of preferences. Psychological Review, 76, 31-48.
51. Tversky, A. (1972). Elimination by aspects: A theory of choice. Psychological Review, 79, 281-299.
52. van Gog, T., Paas, F., Merriënboer, J. J. G. van, & Witte, P. (2005). Uncovering the problem-solving process: Cued retrospective reporting versus concurrent and retrospective reporting. Journal of Experimental Psychology: Applied, 11, 237-244.
53. van Raaij, F. W. (1977). Consumer information processing for different information structures and formats. Advances in Consumer Research, 4, 176-184.
54. Wedel, M., & Pieters, R. (2007). A review of eye-tracking research in marketing. In N. Malhotra (Ed.), Review of marketing research, Volume 4 (pp. 123- 146). New York: M. E. Sharpe Inc.
55. White, C. M., & Hoffrage, U. (in press). Testing the tyranny of too much choice against the allure of more choice. Psychology and Marketing.
56. Willemsen, M. C., & Johnson, E. J. (2006). Mouselabweb: Monitoring information acquisition processes on the web. Retrieved October 14, 2008, from http://www.mouselabweg.org.