Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs

Marketing Science

Volumn 15, Issue 2, 1996, Pages 173-191

  Lenk, Peter J ^a   DeSarbo, Wayne S ^a   Green, Paul E ^a   Young, Martin R ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Consumer preferences; Consumer research; Multi attributed models

Indexed keywords

EID: 0030521288     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.15.2.173     Document Type: Article

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