Eliciting preference for complex products: A web-based upgrading method

Journal of Marketing Research

Volumn 45, Issue 5, 2008, Pages 562-574

  Park, Young Hoon ^a   Ding, Min ^b   Rao, Vithala R ^a  

^a The Samuel Curtis Johnson Graduate School of Management

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Complex products; Conjoint analysis; Incentive alignment; Preference measurement; Self explicated method

Indexed keywords

EID: 54149088678     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.45.5.562     Document Type: Article

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