Active machine learning for consideration heuristics

Marketing Science

Volumn 30, Issue 5, 2011, Pages 801-819

  Dzyabura, Daria ^a   Hauser, John R ^a  

^a MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Active learning; Adaptive questions; Belief propagation; Conjunctive models; Consideration sets; Consumer heuristics; Decision heuristics; Disjunctions of conjunctions; Lexicographic models; Variational Bayes estimation

Indexed keywords

EID: 79961002699     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1110.0660     Document Type: Article

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