Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization

Computers in Human Behavior

Volumn 33, Issue , 2014, Pages 256-269

  Kim, Yoo Jung ^a   Han, Jinyoung ^b  

^a Hoseo University   (South Korea)

^b Chung Ang University   (South Korea)

Author keywords

Advertising effectiveness; Advertising value; Flow; Personalization; Smartphone advertising

Indexed keywords

BEHAVIORAL RESEARCH; COMMERCE; ENTERTAINMENT; PURCHASING; SALES;

ADVERTISING EFFECTIVENESS; ADVERTISING MODELS; FLOW; INFLUENTIAL FACTORS; MOBILE ADVERTISING; NUMBER OF PEOPLES; PERSONALIZATIONS; PURCHASE INTENTION;

SMARTPHONES;

EID: 84893967303     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2014.01.015     Document Type: Article

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