An empirical examination of customer perceptions of mobile advertising

Information Resources Management Journal

Volumn 19, Issue 4, 2006, Pages 39-55

  Lee, Su Fang ^a   Tsai, Yuan Cheng ^b   Jih, Wen Jang ^c  

^a OVERSEAS CHINESE INSTITUTE OF TECHNOLOGY   (Taiwan)

^b DA YEH UNIVERSITY   (Taiwan)

^c MIDDLE TENNESSEE STATE UNIVERSITY   (United States)

Author keywords

Consumer behavior; Electronic commerce; Mobile advertising; Mobile commerce; Theory of reasoned actions

Indexed keywords

CORRELATION THEORY; CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; MARKETING;

CELLULAR PHONES; CONSUMER BEHAVIOR; MOBILE ADVERTISING; THEORY OF REASONED ACTIONS;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 33846230146     PISSN: 10401628     EISSN: 15337979     Source Type: Journal    
DOI: 10.4018/irmj.2006100103     Document Type: Article

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