Examining the role of beliefs and attitudes in online advertising: A comparison between the USA and Romania

International Marketing Review

Volumn 27, Issue 1, 2010, Pages 87-107

  Wang, Ying ^a   Sun, Shaojing ^b  

^a YOUNGSTOWN STATE UNIVERSITY   (United States)

^b FUDAN UNIVERSITY   (China)

Author keywords

Advertising; Advertising media; Consumer behaviour; Internet; Romania; United States of America

Indexed keywords

EID: 76449086706     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331011020410     Document Type: Article

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