The marketing of 3G

Marketing Intelligence & Planning

Volumn 21, Issue 6, 2003, Pages 370-378

  Robins, Fred ^a  

^a UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Customer requirements; Marketing strategy; Mobile communication systems; Telephony

Indexed keywords

EID: 84986104528     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500310499239     Document Type: Article

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