Personalized mobile advertising: Its key attributes, trends, and social impact

Technological Forecasting and Social Change

Volumn 79, Issue 3, 2012, Pages 543-557

  Chen, Peng Ting ^a   Hsieh, Hsin Pei ^a  

^a I SHOU UNIVERSITY   (Taiwan)

Author keywords

Advertising; Fuzzy Delphi method; Mobile advertising; Personalized; Personalized attribute

Indexed keywords

BROADBAND MOBILE COMMUNICATION SYSTEMS; DAILY ACTIVITY; DESIGN ATTRIBUTES; FUZZY DELPHI METHOD; INTERACTIVE COMMUNICATIONS; KEY ATTRIBUTES; MOBILE ADVERTISING; MOBILE MARKETING; MULTIMEDIA FORMAT; PERSONALIZED; PERSONALIZED ADVERTISEMENTS; PERSONALIZED ATTRIBUTE; RESEARCH RESULTS; SMART PHONES; SOCIAL IMPACT;

DECISION MAKING; ECONOMIC AND SOCIAL EFFECTS; MOBILE DEVICES; MOBILE TELECOMMUNICATION SYSTEMS; MULTIMEDIA SYSTEMS; RADIO BROADCASTING;

MARKETING;

ADVERTISING; DELPHI ANALYSIS; FUZZY MATHEMATICS; INTERNET; MOBILE COMMUNICATION; SOCIAL IMPACT;

EID: 84856731007     PISSN: 00401625     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.techfore.2011.08.011     Document Type: Article

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