Does flow influence the brand image in event marketing?

Journal of Advertising Research

Volumn 48, Issue 1, 2008, Pages 138-147

  Drengner, Jan ^a   Gaus, Hansjoerg ^a   Jahn, Steffen ^a  

^a CHEMNITZ UNIVERSITY OF TECHNOLOGY   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 52249109937     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849908080148     Document Type: Article

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