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Volumn 41, Issue 3-4, 2007, Pages 307-326

Determinants and antecedents of general attitudes towards advertising: A study of two EU accession countries

Author keywords

Advertising; Advertising effectiveness; Bulgaria; European Union; Romania

Indexed keywords


EID: 33947660014     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560710728354     Document Type: Article
Times cited : (63)

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