-
1
-
-
0035415994
-
An empirical comparison of scale validation approaches
-
Ahire, S.L. and Devaraj, S. (2001), "An empirical comparison of scale validation approaches", IEEE Transactions on Engineering Management, Vol. 48 No. 3, pp. 319-29.
-
(2001)
IEEE Transactions on Engineering Management
, vol.48
, Issue.3
, pp. 319-29
-
-
Ahire, S.L.1
Devaraj, S.2
-
2
-
-
85025524251
-
Advertising attitudes in West Germany and the US: An analysis over age and time
-
Anderson, R.D., Engledown, J.L. and Becker, H. (1978), "Advertising attitudes in West Germany and the US: an analysis over age and time", Journal of International Business Studies, Vol. 9, Winter, pp. 27-38.
-
(1978)
Journal of International Business Studies
, vol.9
, pp. 27-38
-
-
Anderson, R.D.1
Engledown, J.L.2
Becker, H.3
-
3
-
-
41649112685
-
Structural equation modelling in practice: A review and recommended two-step approach
-
Anderson, J. and Gerbing, D. (1988), "Structural equation modelling in practice: a review and recommended two-step approach", Psychological Bulletin, Vol. 103 No. 3, pp. 411-23.
-
(1988)
Psychological Bulletin
, vol.103
, Issue.3
, pp. 411-23
-
-
Anderson, J.1
Gerbing, D.2
-
4
-
-
84952207086
-
Testing the cross-national applicability of US and Russian advertising belief and attitudes measures
-
Andrews, J.C., Durvasula, S. and Netemeyer, R.G. (1994), "Testing the cross-national applicability of US and Russian advertising belief and attitudes measures", Journal of Advertising, Vol. 23 No. 1, pp. 71-82.
-
(1994)
Journal of Advertising
, vol.23
, Issue.1
, pp. 71-82
-
-
Andrews, J.C.1
Durvasula, S.2
Netemeyer, R.G.3
-
5
-
-
33947637575
-
-
"Using Amos in structural equation modelling in marketing research", SPSS white paper, available at: www.spss.com
-
Bacon, L.D. (2000), "Using Amos in structural equation modelling in marketing research", SPSS white paper, available at: www.spss.com.
-
(2000)
-
-
Bacon, L.D.1
-
6
-
-
84936824236
-
Assessing construct validity in organizational research
-
Bagozzi, R., Yi, Y. and Phillips, L. (1991), "Assessing construct validity in organizational research", Administrative Science Quarterly, Vol. 36 No. 3, pp. 421-58.
-
(1991)
Administrative Science Quarterly
, vol.36
, Issue.3
, pp. 421-58
-
-
Bagozzi, R.1
Yi, Y.2
Phillips, L.3
-
7
-
-
0003863517
-
-
Harvard University, Graduate School of Business Administration Division of Research Boston, MA
-
Bauer, R.A. and Greyser, S.A. (1968), Advertising in America: The Consumer View, Harvard University, Graduate School of Business Administration Division of Research, Boston, MA.
-
(1968)
Advertising in America: The Consumer View
-
-
Bauer, R.A.1
Greyser, S.A.2
-
8
-
-
0025397298
-
Comparative fit indices in structural models
-
Bentler, P.M. (1990), "Comparative fit indices in structural models", Psychological Bulletin, Vol. 107 No. 2, pp. 238-46.
-
(1990)
Psychological Bulletin
, vol.107
, Issue.2
, pp. 238-46
-
-
Bentler, P.M.1
-
9
-
-
0000506071
-
The wording and translation of research instruments
-
Lonner, W.J. Berry, J.W. Sage Newbury Park, CA
-
Brislin, R.W. (1986), "The wording and translation of research instruments", in Lonner, W.J. and Berry, J.W. (Eds), Field Methods in Cross-Cultural Research, Sage, Newbury Park, CA, pp. 137-64.
-
(1986)
Field Methods in Cross-Cultural Research
, pp. 137-64
-
-
Brislin, R.W.1
-
10
-
-
0346092901
-
The 70% majority: Enduring consumer beliefs about advertising
-
Calfee, J.E. and Ringold, D.J. (1994), "The 70% majority: enduring consumer beliefs about advertising", Journal of Public Policy and Marketing, Vol. 13 No. 2, pp. 228-38.
-
(1994)
Journal of Public Policy and Marketing
, vol.13
, Issue.2
, pp. 228-38
-
-
Calfee, J.E.1
Ringold, D.J.2
-
11
-
-
33947664878
-
Romanian national culture and organizational culture
-
Catana, A., Catana, D. and Wall, L. (1997), "Romanian national culture and organizational culture", Midwest Review of International Business Research, Vol. 11, pp. 76-84.
-
(1997)
Midwest Review of International Business Research
, vol.11
, pp. 76-84
-
-
Catana, A.1
Catana, D.2
Wall, L.3
-
12
-
-
0002191930
-
Methodological issues in empirical cross-cultural research: A survey of the management literature and a framework
-
Cavusgil, S.T. and Das, A. (1997), "Methodological issues in empirical cross-cultural research: a survey of the management literature and a framework", Management International Review, Vol. 37 No. 1, pp. 71-96.
-
(1997)
Management International Review
, vol.37
, Issue.1
, pp. 71-96
-
-
Cavusgil, S.T.1
Das, A.2
-
13
-
-
0642295325
-
Advertising in the Eastern Bloc: Current practices and anticipated avenues of development
-
Church, N. (1992), "Advertising in the Eastern Bloc: current practices and anticipated avenues of development", Journal of Global Marketing, Vol. 5 No. 3, pp. 109-29.
-
(1992)
Journal of Global Marketing
, vol.5
, Issue.3
, pp. 109-29
-
-
Church, N.1
-
14
-
-
0001878819
-
A paradigm for developing better measures of marketing constructs
-
Churchill, G. (1979), "A paradigm for developing better measures of marketing constructs", Journal of Marketing Research, Vol. 16, February, pp. 64-73.
-
(1979)
Journal of Marketing Research
, vol.16
, pp. 64-73
-
-
Churchill, G.1
-
16
-
-
0242676821
-
Rethinking the origins of involvement and brand commitment: Insights from post-socialist Central Europe
-
Coulter, R.A., Price, L.L. and Feick, L. (2003), "Rethinking the origins of involvement and brand commitment: insights from post-socialist Central Europe", Journal of Consumer Research, Vol. 30, pp. 151-69.
-
(2003)
Journal of Consumer Research
, vol.30
, pp. 151-69
-
-
Coulter, R.A.1
Price, L.L.2
Feick, L.3
-
17
-
-
84986047421
-
Career perceptions and strategies in the new market-oriented Bulgaria: An exploratory study
-
Counsell, D. and Popova, J. (2000), "Career perceptions and strategies in the new market-oriented Bulgaria: an exploratory study", Career Development International, Vol. 5 No. 7, pp. 360-8.
-
(2000)
Career Development International
, vol.5
, Issue.7
, pp. 360-8
-
-
Counsell, D.1
Popova, J.2
-
18
-
-
33947697610
-
Attitude toward advertising: Does the 7-factor model work in Chile?
-
Dávila, V.R. and Rojas-Méndez, J.I. (2001), "Attitude toward advertising: does the 7-factor model work in Chile?", International Journal of Organisational Theory and Behaviour, Vol. 4 Nos 1/2, pp. 3-19.
-
(2001)
International Journal of Organisational Theory and Behaviour
, vol.4
, Issue.12
, pp. 3-19
-
-
Dávila, V.R.1
Rojas-Méndez, J.I.2
-
20
-
-
21144460839
-
Assessing the cross-national applicability of consumer behavior models: A model of attitudes toward advertising in general
-
Durvasula, S., Andrews, J.C., Lysonski, S. and Netemeyer, R. (1993), "Assessing the cross-national applicability of consumer behavior models: a model of attitudes toward advertising in general", Journal of Consumer Research, Vol. 19, March, pp. 626-36.
-
(1993)
Journal of Consumer Research
, vol.19
, pp. 626-36
-
-
Durvasula, S.1
Andrews, J.C.2
Lysonski, S.3
Netemeyer, R.4
-
21
-
-
0003714701
-
-
Brace & Jovanovich, Harcourt San Diego, CA
-
Eagly, A.H. and Chaiken, S. (1993), The Psychology of Attitudes, Brace & Jovanovich, Harcourt, San Diego, CA.
-
(1993)
The Psychology of Attitudes
-
-
Eagly, A.H.1
Chaiken, S.2
-
22
-
-
0030188213
-
Scepticism about advertising: A comparison of East and West German consumers
-
Feick, L. and Gierl, H. (1996), "Scepticism about advertising: a comparison of East and West German consumers", International Journal of Research in Marketing, Vol. 13, pp. 227-35.
-
(1996)
International Journal of Research in Marketing
, vol.13
, pp. 227-35
-
-
Feick, L.1
Gierl, H.2
-
23
-
-
33947686366
-
-
"Socio-Styles". unpublished report, FESSEL-GfK Ltd, Vienna
-
FESSEL-GfK (1997), "Socio-Styles". unpublished report, FESSEL-GfK Ltd, Vienna.
-
(1997)
-
-
Fessel-Gfk1
-
24
-
-
0000771343
-
Consumer scepticism of advertising claims: Testing hypotheses from economics of information
-
Ford, G.T., Smith, D.B. and Swasy, J.L. (1990), "Consumer scepticism of advertising claims: testing hypotheses from economics of information", Journal of Consumer Research, Vol. 16, pp. 433-41.
-
(1990)
Journal of Consumer Research
, vol.16
, pp. 433-41
-
-
Ford, G.T.1
Smith, D.B.2
Swasy, J.L.3
-
25
-
-
0010820072
-
Nine consumption lifestyles
-
Fournier, S., Antes, D. and Beaumier, G. (1992), "Nine consumption lifestyles", Advances in Consumer Research, Vol. 19, pp. 329-37.
-
(1992)
Advances in Consumer Research
, vol.19
, pp. 329-37
-
-
Fournier, S.1
Antes, D.2
Beaumier, G.3
-
26
-
-
0004296209
-
-
Prentice Hall Upper Saddle River, NJ
-
Green, W.H. (1997), Econometric Analysis, Prentice Hall, Upper Saddle River, NJ.
-
(1997)
Econometric Analysis
-
-
Green, W.H.1
-
27
-
-
33947618906
-
-
"Corporate culture in transition: case study evidence from Bulgaria", working paper, American University in Bulgaria, Blagoevgrad
-
Greenberg, E. and Erdinc, D. (1999), "Corporate culture in transition: case study evidence from Bulgaria", working paper, American University in Bulgaria, Blagoevgrad.
-
(1999)
-
-
Greenberg, E.1
Erdinc, D.2
-
28
-
-
0003506109
-
-
5th ed. Prentice Hall International Upper Saddle River, NJ
-
Hair, J.F., Anderson, R.E., Tatham, R.L. and Black, W.C. (1998), Multivariate Analysis with Readings, 5th ed., Prentice Hall International, Upper Saddle River, NJ.
-
(1998)
Multivariate Analysis with Readings
-
-
Hair, J.F.1
Anderson, R.E.2
Tatham, R.L.3
Black, W.C.4
-
29
-
-
0003443980
-
-
2nd ed. McGraw-Hill Princeton, NJ
-
Hofstede, G. and Hofstede, G.-J. (2004), Cultures and Organizations: Software of the Mind, 2nd ed., McGraw-Hill, Princeton, NJ.
-
(2004)
Cultures and Organizations: Software of the Mind
-
-
Hofstede, G.1
Hofstede, G.-J.2
-
30
-
-
0030121895
-
Use of causal models in marketing research: A review
-
Hulland, J., Chow, Y.H. and Lam, S. (1996), "Use of causal models in marketing research: a review", International Journal of Research in Marketing, Vol. 13, pp. 181-97.
-
(1996)
International Journal of Research in Marketing
, vol.13
, pp. 181-97
-
-
Hulland, J.1
Chow, Y.H.2
Lam, S.3
-
31
-
-
33947701954
-
Public opinion in the Balkans: The very same fear
-
available at: www.ekonomist.co.yu/en/magazin
-
Ilic, B. (2005), "Public opinion in the Balkans: the very same fear", Economist Online, 1 October, available at: www.ekonomist.co.yu/en/ magazin.
-
(2005)
Economist Online
, Issue.1
-
-
Ilic, B.1
-
32
-
-
0242424963
-
A critical review of construct indicators and measurement model misspecification in marketing and consumer research
-
Jarvis, C.B., Mackenzie, S.B. and Podsakoff, P.M. (2003), "A critical review of construct indicators and measurement model misspecification in marketing and consumer research", Journal of Consumer Research, Vol. 30, pp. 199-218.
-
(2003)
Journal of Consumer Research
, vol.30
, pp. 199-218
-
-
Jarvis, C.B.1
MacKenzie, S.B.2
Podsakoff, P.M.3
-
33
-
-
0003687972
-
-
SSI Chicago, IL
-
Jöreskog, K.G., Sörbom, D., Du Toit, S. and Du Toit, M. (2001), LISREL 8: New Statistical Features, SSI, Chicago, IL.
-
(2001)
LISREL 8: New Statistical Features
-
-
Jöreskog, K.G.1
Sörbom, D.2
Du Toit, S.3
Du Toit, M.4
-
35
-
-
0041379453
-
Cross-cultural differences in Central Europe
-
Kolman, L., Noorderhaven, N., Hofstede, G. and Dienes, E. (2003), "Cross-cultural differences in Central Europe", Journal of Managerial Psychology, Vol. 18 No. 1, pp. 76-88.
-
(2003)
Journal of Managerial Psychology
, vol.18
, Issue.1
, pp. 76-88
-
-
Kolman, L.1
Noorderhaven, N.2
Hofstede, G.3
Dienes, E.4
-
36
-
-
0442282986
-
A cross-cultural analysis of television advertising in the UK and Czech Republic
-
Koudelova, R. and Whitelock, J. (2001), "A cross-cultural analysis of television advertising in the UK and Czech Republic", International Marketing Review, Vol. 18 No. 3, pp. 286-300.
-
(2001)
International Marketing Review
, vol.18
, Issue.3
, pp. 286-300
-
-
Koudelova, R.1
Whitelock, J.2
-
37
-
-
0043054051
-
Marketing in Romania: The challenges of transition from centrally planned economy to consumer oriented economy
-
Lascu, D.N., Manrai, L.A. and Manrai, A.K. (1993), "Marketing in Romania: the challenges of transition from centrally planned economy to consumer oriented economy", European Journal of Marketing, Vol. 27 Nos 11/12, pp. 102-20.
-
(1993)
European Journal of Marketing
, vol.27
, Issue.1112
, pp. 102-20
-
-
Lascu, D.N.1
Manrai, L.A.2
Manrai, A.K.3
-
38
-
-
20344389252
-
Preferred leadership behaviours: Exploratory results from Romania, Germany, and the UK
-
Littrell, R.F. and Valentin, L.N. (2005), "Preferred leadership behaviours: exploratory results from Romania, Germany, and the UK", Journal of Management Development, Vol. 24 No. 5, pp. 421-42.
-
(2005)
Journal of Management Development
, vol.24
, Issue.5
, pp. 421-42
-
-
Littrell, R.F.1
Valentin, L.N.2
-
39
-
-
33947686576
-
Measurement and diagnosis of student attitudes toward a career in advertising
-
Lutz, R.J. (1975), "Measurement and diagnosis of student attitudes toward a career in advertising", Journal of Advertising, Vol. 4 No. 3, pp. 36-40.
-
(1975)
Journal of Advertising
, vol.4
, Issue.3
, pp. 36-40
-
-
Lutz, R.J.1
-
40
-
-
85140521597
-
Affective and cognitive antecedents of attitudes toward advertising: A conceptual framework
-
Alwitt, L. Mitchell, A. Erlbaum Hillsdale, NJ
-
Lutz, R.J. (1985), "Affective and cognitive antecedents of attitudes toward advertising: a conceptual framework", in Alwitt, L. and Mitchell, A. (Eds), Psychological Processes and Advertising Effects: Theory, Research and Applications, Erlbaum, Hillsdale, NJ, pp. 45-63.
-
(1985)
Psychological Processes and Advertising Effects: Theory, Research and Applications
, pp. 45-63
-
-
Lutz, R.J.1
-
41
-
-
0002467211
-
An empirical examination of attitudes toward the advertising in an advertising pretest context
-
MacKenzie, S.B. and Lutz, R.J. (1989), "An empirical examination of attitudes toward the advertising in an advertising pretest context", Journal of Marketing, Vol. 53, April, pp. 48-65.
-
(1989)
Journal of Marketing
, vol.53
, pp. 48-65
-
-
MacKenzie, S.B.1
Lutz, R.J.2
-
42
-
-
0001085562
-
How the fall of the Iron Curtain has affected consumers' perceptions of urban and rural quality of life in Romania
-
Manrai, L., Lascu, D.-N. and Manrai, A. (2000), "How the fall of the Iron Curtain has affected consumers' perceptions of urban and rural quality of life in Romania", Journal of East-West Business, Vol. 5 Nos 1/2, pp. 145-72.
-
(2000)
Journal of East-West Business
, vol.5
, Issue.12
, pp. 145-72
-
-
Manrai, L.1
Lascu, D.-N.2
Manrai, A.3
-
43
-
-
0036381176
-
Marketing implications of communist ideological legacy in culture in the context of Central and Eastern Europe: A comparison of Bulgaria, Romania, and Ukraine
-
Marinov, M.A., Marinova, S.T., Manrai, L.A. and Manrai, A.K. (2001), "Marketing implications of communist ideological legacy in culture in the context of Central and Eastern Europe: a comparison of Bulgaria, Romania, and Ukraine", Journal of Euromarketing, Vol. 11 No. 1, pp. 7-36.
-
(2001)
Journal of Euromarketing
, vol.11
, Issue.1
, pp. 7-36
-
-
Marinov, M.A.1
Marinova, S.T.2
Manrai, L.A.3
Manrai, A.K.4
-
44
-
-
0010593315
-
Advertising attitudes and advertising effectiveness
-
Mehta, A. (2000), "Advertising attitudes and advertising effectiveness", Journal of Advertising Research, Vol. 40 No. 3, pp. 67-72.
-
(2000)
Journal of Advertising Research
, vol.40
, Issue.3
, pp. 67-72
-
-
Mehta, A.1
-
46
-
-
0001903232
-
Public assessment of TV advertising: Faint praise or harsh criticism
-
Mittal, B. (1994), "Public assessment of TV advertising: faint praise or harsh criticism", Journal of Advertising Research, Vol. 40 No. 3, pp. 35-53.
-
(1994)
Journal of Advertising Research
, vol.40
, Issue.3
, pp. 35-53
-
-
Mittal, B.1
-
47
-
-
0001992795
-
An investigation of factors underlying attitude-toward-advertising-in- general
-
Muehling, D.D. (1987), "An investigation of factors underlying attitude-toward-advertising-in- general", Journal of Advertising, Vol. 16 No. 1, pp. 32-40.
-
(1987)
Journal of Advertising
, vol.16
, Issue.1
, pp. 32-40
-
-
Muehling, D.D.1
-
49
-
-
0003148628
-
Methodological problems in cross-cultural research: An updated review
-
Nasif, E.G., Al-Daeaj, H., Ebrahimi, B. and Thibodeaux, M.S. (1991), "Methodological problems in cross-cultural research: an updated review", Management International Review, Vol. 31 No. 1, pp. 79-91.
-
(1991)
Management International Review
, vol.31
, Issue.1
, pp. 79-91
-
-
Nasif, E.G.1
Al-Daeaj, H.2
Ebrahimi, B.3
Thibodeaux, M.S.4
-
50
-
-
1242322119
-
Men's and women's responses to sex role portrayals in advertisements
-
Orth, U.R. and Holancova, D. (2004), "Men's and women's responses to sex role portrayals in advertisements", International Journal of Research in Marketing, Vol. 21 No. 1, pp. 77-88.
-
(2004)
International Journal of Research in Marketing
, vol.21
, Issue.1
, pp. 77-88
-
-
Orth, U.R.1
Holancova, D.2
-
51
-
-
21144465681
-
Here's the beef: Factors, determinants, and segments in consumer criticism of advertising
-
Pollay, R.B. and Mittal, B. (1993), "Here's the beef: factors, determinants, and segments in consumer criticism of advertising", Journal of Marketing, Vol. 57 No. 3, pp. 99-114.
-
(1993)
Journal of Marketing
, vol.57
, Issue.3
, pp. 99-114
-
-
Pollay, R.B.1
Mittal, B.2
-
52
-
-
0001906254
-
Attitudes of Czech managers towards markets and marketing
-
Pribova, M. and Savitt, R. (1995), "Attitudes of Czech managers towards markets and marketing", International Marketing Review, Vol. 12 No. 5, pp. 60-72.
-
(1995)
International Marketing Review
, vol.12
, Issue.5
, pp. 60-72
-
-
Pribova, M.1
Savitt, R.2
-
53
-
-
84926276690
-
The stages of marketing evolution in East European countries
-
Samli, C. and Jermakowicz, W. (1983), "The stages of marketing evolution in East European countries", European Journal of Marketing, Vol. 17 No. 2, pp. 26-33.
-
(1983)
European Journal of Marketing
, vol.17
, Issue.2
, pp. 26-33
-
-
Samli, C.1
Jermakowicz, W.2
-
54
-
-
0007211967
-
Student attitudes toward advertising: Institution vs. instruments
-
Sandage, C.H. and Leckenby, J. (1980), "Student attitudes toward advertising: institution vs. instruments", Journal of Advertising, Vol. 9 No. 2, pp. 29-32.
-
(1980)
Journal of Advertising
, vol.9
, Issue.2
, pp. 29-32
-
-
Sandage, C.H.1
Leckenby, J.2
-
55
-
-
3543060089
-
Consumer perceptions of advertising as misleading
-
Schutz, H.G. and Casey, M. (1981), "Consumer perceptions of advertising as misleading", Journal of Consumer Affairs, Vol. 15, pp. 340-57.
-
(1981)
Journal of Consumer Affairs
, vol.15
, pp. 340-57
-
-
Schutz, H.G.1
Casey, M.2
-
56
-
-
0002344451
-
Public attitudes toward advertising: More favourable than you might think
-
Shavitt, S., Lowery, P. and Haefner, J. (1998), "Public attitudes toward advertising: more favourable than you might think", Journal of Advertising Research, Vol. 38 No. 4, pp. 7-22.
-
(1998)
Journal of Advertising Research
, vol.38
, Issue.4
, pp. 7-22
-
-
Shavitt, S.1
Lowery, P.2
Haefner, J.3
-
57
-
-
34748901599
-
Bulgarians among the most pessimistic Europeans
-
available at: www.sofiaecho.com/article/bulgarians-among-the-most- pessimistic-europeans/id12299/catid38
-
Sofia Echo (2005), "Bulgarians among the most pessimistic Europeans", Sofia Echo, 16 September, available at: www.sofiaecho.com/ article/bulgarians-among-the-most-pessimistic-europeans/id12299/catid38.
-
(2005)
Sofia Echo
, Issue.16
-
-
Echo, S.1
-
58
-
-
0003523728
-
-
2nd ed. McGraw-Hill Princeton, NJ
-
Trompenaars, F. and Hampden-Turner, C. (1997), Riding the Waves of Culture: Understanding Diversity in Global Business, 2nd ed., McGraw-Hill, Princeton, NJ.
-
(1997)
Riding the Waves of Culture: Understanding Diversity in Global Business
-
-
Trompenaars, F.1
Hampden-Turner, C.2
-
59
-
-
0033476852
-
How advertising works: What do we really know?
-
Vakratsas, D. and Ambler, T. (1999), "How advertising works: what do we really know?", Journal of Management, Vol. 63, pp. 26-43.
-
(1999)
Journal of Management
, vol.63
, pp. 26-43
-
-
Vakratsas, D.1
Ambler, T.2
-
60
-
-
0006497945
-
Advertising in Ukraine: Cultural perspective
-
von Dorn, J.G. and Akimova, I. (1998), "Advertising in Ukraine: cultural perspective", International Journal of Advertising, Vol. 17 No. 2, pp. 189-211.
-
(1998)
International Journal of Advertising
, vol.17
, Issue.2
, pp. 189-211
-
-
Von Dorn, J.G.1
Akimova, I.2
-
61
-
-
84937304059
-
Western concepts, Russian perspectives: Meaning of advertising in the former Soviet Union
-
Wells, L.G. (1994), "Western concepts, Russian perspectives: meaning of advertising in the former Soviet Union", Journal of Advertising, Vol. 23 No. 1, pp. 84-94.
-
(1994)
Journal of Advertising
, vol.23
, Issue.1
, pp. 84-94
-
-
Wells, L.G.1
-
62
-
-
2442468976
-
A new world order: The role of advertising in Russia and the NIS
-
Wells, L.G. (1997), "A new world order: the role of advertising in Russia and the NIS", International Journal of Advertising, Vol. 16 No. 2, pp. 104-17.
-
(1997)
International Journal of Advertising
, vol.16
, Issue.2
, pp. 104-17
-
-
Wells, L.G.1
-
64
-
-
0011200215
-
Advertising adoption in a developing market economy: The case of Poland
-
West, D.C. and Paliwoda, S.J. (1996), "Advertising adoption in a developing market economy: the case of Poland", International Marketing Review, Vol. 13 No. 4, pp. 82-101.
-
(1996)
International Marketing Review
, vol.13
, Issue.4
, pp. 82-101
-
-
West, D.C.1
Paliwoda, S.J.2
-
65
-
-
0345754504
-
Taiwanese students' attitudes towards and beliefs about advertising
-
Yang, C.C. (2000), "Taiwanese students' attitudes towards and beliefs about advertising", Journal of Marketing Communications, Vol. 6, pp. 171-83.
-
(2000)
Journal of Marketing Communications
, vol.6
, pp. 171-83
-
-
Yang, C.C.1
|