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Volumn 67, Issue 4, 2014, Pages 478-485

Marking your trade: Cultural factors in the prolongation of trademarks

Author keywords

Branding; Culture; Inglehart cultural values; Nonparametric hazard model; Trademarks

Indexed keywords


EID: 84893654559     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2013.06.003     Document Type: Article
Times cited : (18)

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