Determinants of trademark dilution

Journal of Consumer Research

Volumn 33, Issue 2, 2006, Pages 248-257

  Morrin, Maureen ^a   Lee, Jonathan ^b   Allenby, Greg M ^c,d  

^a RUTGERS UNIVERSITY   (United States)

^b CALIFORNIA STATE UNIVERSITY   (United States)

^c Department of Marketing ^*  (United States)

^d OHIO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33749168851     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/506305     Document Type: Article

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