Trademark dilution and the practice of marketing

Journal of the Academy of Marketing Science

Volumn 27, Issue 2, 1999, Pages 255-268

  Peterson, Robert A ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 22644448962     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070399272009     Document Type: Article

References (5)

1. Aaker, David A. 1996. Building Strong Brands. New York: Free Press.
2. Agarwal, Manoj K. and Vithala R. Rao. 1996. "An Empirical Comparison of Consumer-Based Measures of Brand Equity." Marketing Letters 7 (July): 237-247.
3. Anderson, John R. 1983. The Architecture of Cognition. Cambridge, MA: Harvard University Press.
4. Aunt Jemima Mills Co. v. Rigney and Co., 247 F. 407 (Ca. 2nd Cir. 1917).
5. Barsalou, Lawrence W. 1982. "Context-independent and Context-dependent Information in Concepts." Memory and Cognition 10 (January): 82-93.