Survival of high tech firms: The effects of diversity of product-market portfolios, patents, and trademarks

International Journal of Research in Marketing

Volumn 25, Issue 2, 2008, Pages 119-128

  Srinivasan, Raji ^a   Lilien, Gary L ^b   Rangaswamy, Arvind ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Competing risks; Entrepreneurship; Hazard model; Market strategy; New firms; Product strategy; Survival

Indexed keywords

EID: 44649100062     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2007.12.005     Document Type: Article

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