Category activation model: A spreading activation network model of subcategory positioning when categorization uncertainty is high

Journal of Consumer Research

Volumn 36, Issue 1, 2009, Pages 122-136

  Lajos, Joseph ^a   Katona, Zsolt ^b   Chattopadhyay, Amitava ^c   Sarvary, Miklos ^a  

^a INSEAD   (France)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c INSEAD   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67649207736     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/595024     Document Type: Article

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