Looking more or less alike: Determinants of perceived visual similarity between copycat and leading brands

Journal of Business Research

Volumn 63, Issue 11, 2010, Pages 1121-1128

  Miceli, Gaetano Nino ^a   Pieters, Rik ^b  

^a UNIVERSITY OF CALABRIA   (Italy)

^b TILBURG UNIVERSITY   (Netherlands)

Author keywords

Branding; Copycat; Imitation; Mindset; Similarity

Indexed keywords

EID: 77956884395     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.10.007     Document Type: Article

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