Sincere Flattery: Trade-Dress Imitation and Consumer Choice

Journal of Consumer Psychology

Volumn 14, Issue 1-2, 2004, Pages 21-27

  Warlop, Luk ^a   Alba, Joseph W ^b  

^a UNIVERSITY OF LEUVEN   (Belgium)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2342664164     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327663jcp1401&2_4     Document Type: Article

References (23)

1. Aaker, D. A. (1991). Managing brand equity. New York: Free Press.
2. Alba, J. W., & Hutchinson, J. W. (1987). Dimensions of consumer expertise. Journal of Consumer Research, 13, 411-454.
3. Allen, M. J. (1991). Who must be confused and when? The scope of confusion actionable under federal trademark law. Trademark Reporter, 81, 209-219.
4. Boulding, W., & Kirmani, A. (1993). A consumer-side experimental examination of signaling theory: Do consumers perceive warranties as signals of quality? Journal of Consumer Research, 20, 111-123.
5. Boulding, W., Lee, E., & Staelin, R. (1994). Mastering the mix: Do advertising, promotion, and sales force activities lead to differentiation? Journal of Marketing Research, 31, 159-172.
6. Broniarczyck, S. M., & Alba, J. W. (1994). The role of consumer intuitions in inference making. Journal of Consumer Research, 21, 393-407.
7. Campbell, M. C., & Kirmani, A. (2000). Consumers' use of persuasion knowledge: The effects of accessibility and cognitive capacity on perceptions of an influence agent. Journal of Consumer Research, 27, 69-83.
8. Carpenter, G. S., & Nakamoto, K. (1989). Consumer preference formation and pioneering advantage. Journal of Marketing Research, 26, 285-298.
9. Eagly, A. H., & Chaiken, S. (1993). The psychology of attitudes, Fort Worth, TX: Harcourt Brace.
10. Foxman, E. R., Muehling, D. D., & Berger, P. (1990). An investigation of factors contributing to consumer brand confusion. Journal of Consumer Affairs, 24, 170-189.
11. Friestad, M., & Wright, P. (1994). The persuasion knowledge model: How people cope with persuasion attempts. Journal of Consumer Research, 21, 1-32.
12. Gilovich, T. (1981). Seeing the past in the present: The effect of associations to familiar events on judgments and decisions. Journal of Personality and Social Psychology, 40, 797-808.
13. Gregan-Paxton, J., & John, D. R. (1997). Consumer learning by analogy: A model of internal knowledge transfer. Journal of Consumer Research, 24, 266-284.
14. Henard, D. H., & Szymanski, D. M. (2001). Why some new products are more successful than others. Journal of Marketing Research, 38, 362-375.
15. Hutchinson, J. W., & Alba, J. W. (1991). Ignoring irrelevant information: Situational determinants of consumer learning. Journal of Consumer Research, 18, 325-345.
16. Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22.
17. Lefkoff-Hagius, R., & Mason, C. H. (1993). Characteristic, beneficial, and image attributes in consumer judgments of similarity and preference. Journal of Consumer Research, 20, 100-110.
18. Loken, B., Ross, I., & Hinkle, R. L. (1986). Consumer confusion of origin and brand similarity perceptions. Journal of Public Policy and Marketing, 5, 195-211.
19. Meyer, R. J. (1987). The learning of multi-attribute judgment policies. Journal of Consumer Research, 14, 155-173.
20. Miaoulis, G., & d'Amato, N. (1978). Consumer confusion and trademark infringement. Journal of Marketing, 42, 48-55.
21. Simonson, I. (1994). Trademark infringement from the buyer perspective: Conceptual analysis and measurement implications. Journal of Public Policy and Marketing, 13, 181-199.
22. Weiner, B. (1985). "Spontaneous" causal thinking. Psychological Bulletin, 97, 74-84.
23. Wilke, R. & Zaichkowsky, J. L. (1999). Brand Imitation and Its Effects on Innovation, Competition, and Brand Equity. Business Horizons, 42(6), 9-18.