Opinion leaders' role in innovation diffusion: A simulation study

Journal of Product Innovation Management

Volumn 28, Issue 2, 2011, Pages 187-203

  Van Eck, Peter S ^a   Jager, Wander ^a   Leeflang, Peter S H ^a  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

ADOPTION PROCESS; AGENT-BASED MODEL; DIFFUSION PROCESS; EMPIRICAL FINDINGS; INFORMATION STREAMS; INNOVATION DIFFUSION; MARKETING STRATEGY; NEW PRODUCT; OPINION LEADERS; SIMULATION STUDIES;

MARKETING;

EID: 79951778678     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2011.00791.x     Document Type: Article

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