Social interactions in customer churn decisions: The impact of relationship directionality

International Journal of Research in Marketing

Volumn 30, Issue 3, 2013, Pages 236-248

  Haenlein, Michael ^a  

^a ESCP EUROPE   (France)

Author keywords

Customer retention; Directed network; Social networks; Stratified Cox Proportional Hazards model; Undirected network

Indexed keywords

EID: 84879879736     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2013.03.003     Document Type: Article

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