The implications of recency and gender effects in consumer response to ambush marketing

Psychology and Marketing

Volumn 15, Issue 4, 1998, Pages 385-403

  McDaniel, Stephen R ^a   Kinney, Lance ^b  

^a UNIVERSITY OF MARYLAND   (United States)

^b NONE

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EID: 0032381963     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(199807)15:4<385::AID-MAR7>3.0.CO;2-4     Document Type: Article

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